EVERLAST N.Y. BY NO MAS NEW ERA COLLECTION COMMEMORATES EVERLAST’S 100 YEAR ANNIVERSARY
New York, NY – November 16, 2010 – Everlast Worldwide, Inc., the premier fight sports and fitness brand in the world, today announced an exclusive partnership with New Era , the international headwear and apparel brand, to create a limited-edition Everlast N.Y. By No Mas, New Era collection.
“As we celebrate our centennial, it was important to partner with an authentic brand like New Era that shares a similar heritage and passion,” said Adam Geisler, President of Everlast. …

New York, NY – October 26, 2010 - Everlast, the global leader in boxing, MMA and fitness, today announced the launch of one of the most anticipated fitness products of the year, the EverFlex Cardio Strike Bag. Now available, the EverFlex Cardio Strike Bag is the ideal training tool for the budget conscious home fitness enthusiast seeking an authentic boxing, mixed martial arts and kickboxing cardio workout.

New York, NY – September 23, 2010 - Everlast, the global leader in fight sports and fitness, today announced the signing of an exclusive equipment contract with fast rising MMA star Ryan Bader. With a record of 11 wins and 0 losses, the former All-American wrestler has become a key player in the light heavyweight division.

Bader, who will play a feature role in direct to consumer and retail marketing initiatives, has made his relationship with Everlast official and agreed to …

Sergio Mora to dedicate this weekend’s fight against Shane Mosley in her honor

New York, NY – September 14, 2010 – Everlast, the premier fight sports and fitness brand in the world, today announced Kim Brylow as the winner of their global ‘What Do You Fight For?’ philanthropic social movement and contest. For her brave story of twice fighting and overcoming triple negative breast cancer, Kim will receive $5,000, which she is donating to the Triple Negative Breast Cancer Foundation, and a VIP trip for her …

New York, NY – August 25, 2010 - Everlast Worldwide Inc., the global leader in fight sports and fitness, today announced the signing of an exclusive equipment contract with MMA standout Jon “Bones” Jones. Widely recognized as the best young talent in MMA today, the 23-year old Jones has a record of 11-1 and trains out of the renowned Jackson’s Mixed Martial Arts Gym in Albuquerque, NM.
Under the agreement, Jones will exclusively train with Everlast equipment, as well as play a feature role in direct to consumer and retail marketing …