BELLATOR SEASON 4 DEBUT, MARCH 5, 2011 ON MTV2 AT 9PM
NEW YORK, NY. (March 04, 2011) — Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of fight sports equipment, apparel and footwear announced today that it will continue its partnership with Bellator Fighting Championships, the nationally televised mixed martial arts (MMA) promotion.
Everlast will continue to be the exclusive competition fight glove worn by all Bellator fighters in the cage, as well as the categorical sponsor for all gloves, cages and training equipment for the promotional company. The brands will …

Everlast Worldwide Inc., the global leader in fight sports and fitness is proud to announce that Neil Morton, CEO has been appointed to the SGMA Board of Directors for the 2011-2014 term.  Mr. Morton’s appointment is a testimony to his lifelong commitment of promoting health, wellness and physical fitness through Fight Sports.  “Neil Morton is a great addition to the SGMA Board of Directors and we are thrilled he has agreed to serve.  His experience in leading Everlast and other IBML brands will provide important strategic insight to our Board …

100-YEAR-OLD FIGHT SPORTS & FITNESS BRAND SIGNS EXCLUSIVE APPAREL, FOOTWEAR AND ACCESSORY LICENSE TO BE DISTRIBUTED AT SEARS AND KMART IN FALL 2011
New York, N.Y. – December 16, 2010 – EVERLAST WORLDWIDE INC. (EVERLAST), the global fight sports and fitness brand, today announced the signing of a long-term direct-to-retail licensing deal with Sears Holdings, the nation’s fourth largest broadline retailer.
EVERLAST has given Sears Holdings the U.S. license for the EVERLAST brand in their 850 Sears doors and the EVERLAST SPORT brand in 1,325 Kmart doors as well as launching …

FANS NAME EVERLAST BEST MMA TECHNICAL EQUIPMENT BRAND AT 2010 WORLD MMA AWARDS
New York, NY – December 3, 2010 – Everlast Worldwide, Inc., the premier fight sports and fitness brand in the world, claimed victory at this year’s World Mixed Martial Arts Awards when it was named Best MMA Technical Equipment Brand. The awards celebrate success and recognize achievement within the MMA industry, giving fans around the world the opportunity to vote for those who have made the greatest impact on the sport of Mixed Martial Arts.
“It’s a tremendous honor …

The 2010 World MMA Awards is in the book and here are your winners per category:
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Referee of the Year: Herb Dean
Best Technical Clothing Brand: Bad Boy
Best Technical Equipment Brand: Everlast
Media Source of the Year: MMA Junkie
Best Promotion: UFC
Submission of the Year: Fabricio Werdum vs Fedor Emelianenko
Gym of the Year: Wand Fight Team
MMA Journalist of the Year: Ariel Helwani
Coach of the Year: Greg Jackson
Best Lifestyle Clothing Brand: TapouT
International Fighter of the Year: Alistair Overeem
Ring Girl of the Year: Arianny Celeste
Leading Man of the Year: Dana White
Most Memorable Ring Entrance: Jason Miller
Fight …