FANS NAME EVERLAST BEST MMA TECHNICAL EQUIPMENT BRAND AT 2010 WORLD MMA AWARDS

New York, NY – December 3, 2010 – Everlast Worldwide, Inc., the premier fight sports and fitness brand in the world, claimed victory at this year’s World Mixed Martial Arts Awards when it was named Best MMA Technical Equipment Brand. The awards celebrate success and recognize achievement within the MMA industry, giving fans around the world the opportunity to vote for those who have made the greatest impact on the sport of Mixed Martial Arts.

“It’s a tremendous honor to be recognized by MMA consumers as the best technical MMA equipment manufacturer in the world,” said Neil Morton, CEO of Everlast. “As the preeminent brand in the world of fight sports, this validates our authenticity and 100 year experience of providing the best-quality equipment for professional and amateur fighters everywhere.”

Beginning with heavyweight champion Jack Dempsey to middleweight legend Sugar Ray Robinson, to UFC champion Randy Couture and UFC light heavyweight contender Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes.

Everlast MMA equipment is available at www.Everlast.com, sporting goods retailers and mass merchants.

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About Everlast Worldwide Inc.

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment.  From heavyweight champion Jack Dempsey and middle weight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes.  Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions.  Based in Manhattan, Everlast’s products are sold across more that 75 countries and 6 continents.  Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.  For more information, visit www.everlast.com.