BELLATOR SEASON 4 DEBUT, MARCH 5, 2011 ON MTV2 AT 9PM
NEW YORK, NY. (March 04, 2011) — Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of fight sports equipment, apparel and footwear announced today that it will continue its partnership with Bellator Fighting Championships, the nationally televised mixed martial arts (MMA) promotion.
Everlast will continue to be the exclusive competition fight glove worn by all Bellator fighters in the cage, as well as the categorical sponsor for all gloves, cages and training equipment for the promotional company. The brands will …

Everlast Worldwide Inc., the global leader in fight sports and fitness is proud to announce that Neil Morton, CEO has been appointed to the SGMA Board of Directors for the 2011-2014 term.  Mr. Morton’s appointment is a testimony to his lifelong commitment of promoting health, wellness and physical fitness through Fight Sports.  “Neil Morton is a great addition to the SGMA Board of Directors and we are thrilled he has agreed to serve.  His experience in leading Everlast and other IBML brands will provide important strategic insight to our Board …

Strikeforce has just announced the winners for the promotion’s “Best of 2010″ awards.
BEST KNOCKOUT:
Paul Daley KOs Scott Smith
2:09 of Round 1
December 4, 2010 at Strikeforce: Henderson vs. Babalu
BEST SUBMISSION:
Fabricio Werdum submits Fedor Emelianenko
1:09 of Round 1
June 26, 2010 at Strikeforce & M-1 Global: Fedor vs. Werdum
RISING STAR:
Tyron Woodley
BEST UPSET:
Fabricio Werdum submits Fedor Emelianenko
1:09 of Round 1
June 26, 2010 at Strikeforce & M-1 Global: Fedor vs. Werdum
BEST FEMALE FIGHTER:
Cris “Cyborg” Santos
BEST MALE FIGHTER:
Nick Diaz
BEST FIGHT 2010:
Nick Diaz vs. KJ Noons
October 9, 2010 at Strikeforce: Diaz vs. Noons II

100-YEAR-OLD FIGHT SPORTS & FITNESS BRAND SIGNS EXCLUSIVE APPAREL, FOOTWEAR AND ACCESSORY LICENSE TO BE DISTRIBUTED AT SEARS AND KMART IN FALL 2011
New York, N.Y. – December 16, 2010 – EVERLAST WORLDWIDE INC. (EVERLAST), the global fight sports and fitness brand, today announced the signing of a long-term direct-to-retail licensing deal with Sears Holdings, the nation’s fourth largest broadline retailer.
EVERLAST has given Sears Holdings the U.S. license for the EVERLAST brand in their 850 Sears doors and the EVERLAST SPORT brand in 1,325 Kmart doors as well as launching …

Bellator Fighting Championships, a growing force in the world of mixed martial arts, has a new television home, MTV2.  It was announced today jointly by Bellator Chairman and CEO Bjorn Rebney and Eric Conte, SVP, Programming and Production, MTV2. The three-year deal will commence in 2011.
Featuring some of the sport’s top stars, Bellator brings a unique format of world-class fighting to fans with 12-week, eight-man tournaments in respective weight classes. MTV2, which features the highest concentration of M12-24 and M12-34 in television, will telecast two of these LIVE tournaments per …