BELLATOR SEASON 4 DEBUT, MARCH 5, 2011 ON MTV2 AT 9PM
NEW YORK, NY. (March 04, 2011) — Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of fight sports equipment, apparel and footwear announced today that it will continue its partnership with Bellator Fighting Championships, the nationally televised mixed martial arts (MMA) promotion.
Everlast will continue to be the exclusive competition fight glove worn by all Bellator fighters in the cage, as well as the categorical sponsor for all gloves, cages and training equipment for the promotional company. The brands will …

100-YEAR-OLD FIGHT SPORTS & FITNESS BRAND SIGNS EXCLUSIVE APPAREL, FOOTWEAR AND ACCESSORY LICENSE TO BE DISTRIBUTED AT SEARS AND KMART IN FALL 2011
New York, N.Y. – December 16, 2010 – EVERLAST WORLDWIDE INC. (EVERLAST), the global fight sports and fitness brand, today announced the signing of a long-term direct-to-retail licensing deal with Sears Holdings, the nation’s fourth largest broadline retailer.
EVERLAST has given Sears Holdings the U.S. license for the EVERLAST brand in their 850 Sears doors and the EVERLAST SPORT brand in 1,325 Kmart doors as well as launching …

FANS NAME EVERLAST BEST MMA TECHNICAL EQUIPMENT BRAND AT 2010 WORLD MMA AWARDS
New York, NY – December 3, 2010 – Everlast Worldwide, Inc., the premier fight sports and fitness brand in the world, claimed victory at this year’s World Mixed Martial Arts Awards when it was named Best MMA Technical Equipment Brand. The awards celebrate success and recognize achievement within the MMA industry, giving fans around the world the opportunity to vote for those who have made the greatest impact on the sport of Mixed Martial Arts.
“It’s a tremendous honor …

EVERLAST N.Y. BY NO MAS NEW ERA COLLECTION COMMEMORATES EVERLAST’S 100 YEAR ANNIVERSARY
New York, NY – November 16, 2010 – Everlast Worldwide, Inc., the premier fight sports and fitness brand in the world, today announced an exclusive partnership with New Era , the international headwear and apparel brand, to create a limited-edition Everlast N.Y. By No Mas, New Era collection.
“As we celebrate our centennial, it was important to partner with an authentic brand like New Era that shares a similar heritage and passion,” said Adam Geisler, President of Everlast. …

New York, NY – October 26, 2010 - Everlast, the global leader in boxing, MMA and fitness, today announced the launch of one of the most anticipated fitness products of the year, the EverFlex Cardio Strike Bag. Now available, the EverFlex Cardio Strike Bag is the ideal training tool for the budget conscious home fitness enthusiast seeking an authentic boxing, mixed martial arts and kickboxing cardio workout.